Search Engine Optimisation from Gareth Gillman
Search engine optimisation or SEO, is the process of improving the ranking of a website, within search engines such as Google, yahoo and Bing.
Methods include keywords within the site content, internal link structure and gaining links to your website.
Why should I have some SEO done?
Getting the SEO done for your website can have massive benefits, the search engine rankins will improve, thus sending more relevant visitors to your website, your website structure will improve for visitors and you should see an increase in sales.
What is black hat SEO?
Black hat techniques are those that search engines frown upon, they are used to rapidly improve a websites rankings but it's short lived as the search engines penalise websites for using these techniques.
The most common methods of Black Hat are keyword stuffing, hidden text and link farming. Use any black hat technique and you risk your website being permanently banned from the search engines.
Want to know more about a SEO campaign?
If you would like more information about how SEO can help your website, get in touch today here.